View Persona
Trudy Cogswell

Person with Accessible needs

Being blind leaves me allot of time to sit with my own thoughts.  But my thoughts are so random and foggy, I'm the only one I know who can exhaust themselves sitting alone.

Unsure of what ADHD Online offers without having to navigate deeper into the site.

Has trouble with keyboard navigation and page identity.

Can't find information about insurance.

No way to navigate responses with keyboard.

PDF's aren't screen reader friendly.

Overwhelmed about what to do next on the portal.

Research
Onboarding
Purchase
Assessment
Diagnosis
Planning
Treatment
Maintenance

Needs

Knowledge of what services are offered from the home page with just a keyboard and screen reader.

Ability to use simple forms that work flawlessly with keyboard navigation.

Easy payment options and insurance guidelines. Confirmation that my payment was successful and I have a receipt in case something goes wrong.

Confidence she can finish the assessment by herself.

Clarity about her diagnosis and her next steps.

Understanding of all options that easily allow Trudy to choose the path most relevant to her current need.

Opportunities

Add elements that tell the ADHD Online story and journey using phonic story elements that are friendly to screen readers. Link to Accessibility tools.

Reduce clicking and tabbing requirements.

Limit fields to required or fields that add value.

Link for insurance FAQ.

Fine tune the keyboard navigation. Automatically read the questions and use tagging to suggest how to answer them.

Make the full diagnostic report available without a download and screen-reader friendly.

Make next steps a grand experience.

Information Needs

A how-to video that hints at what users can expect. A heads up on timing.

Provide tooltips and hint text options.

Ability to provide more details for people who live in more than one state.

Instructions on how to call insurance first to ensure coverage.

Instructions for complicated questions.

Add a way to navigate the content with links or accordions that allow users to jump to and focus on the details.

Easy messaging for how ADHD can help OR pass along to provider.

Research

Pain Point

Unsure of what ADHD Online offers without having to navigate deeper into the site.

Need

Knowledge of what services are offered from the home page with just a keyboard and screen reader.

Opportunitiy

Add elements that tell the ADHD Online story and journey using phonic story elements that are friendly to screen readers. Link to Accessibility tools.

Information Need

A how-to video that hints at what users can expect. A heads up on timing.

Onboarding

Pain Point

Has trouble with keyboard navigation and page identity.

Need

Ability to use simple forms that work flawlessly with keyboard navigation.

Opportunitiy

Reduce clicking and tabbing requirements.

Limit fields to required or fields that add value.

Information Need

Provide tooltips and hint text options.

Ability to provide more details for people who live in more than one state.

Purchase

Pain Point

Can't find information about insurance.

Need

Easy payment options and insurance guidelines. Confirmation that my payment was successful and I have a receipt in case something goes wrong.

Opportunitiy

Link for insurance FAQ.

Information Need

Instructions on how to call insurance first to ensure coverage.

Assessment

Pain Point

No way to navigate responses with keyboard.

Need

Confidence she can finish the assessment by herself.

Opportunitiy

Fine tune the keyboard navigation. Automatically read the questions and use tagging to suggest how to answer them.

Information Need

Instructions for complicated questions.

Diagnosis

Pain Point

PDF's aren't screen reader friendly.

Need

Clarity about her diagnosis and her next steps.

Opportunitiy

Make the full diagnostic report available without a download and screen-reader friendly.

Information Need

Add a way to navigate the content with links or accordions that allow users to jump to and focus on the details.

Planning

Pain Point

Overwhelmed about what to do next on the portal.

Need

Understanding of all options that easily allow Trudy to choose the path most relevant to her current need.

Opportunitiy

Make next steps a grand experience.

Information Need

Easy messaging for how ADHD can help OR pass along to provider.

Treatment

Pain Point

Need

Opportunitiy

Information Need

Maintenance

Pain Point

Need

Opportunitiy

Information Need