View Persona
Jacob Hardy

Drug Seeker

I'm driven to succeed!  So what if I need a little "study aid" in the form of a pill now and then?  All of my fellow students are doing it.  I'm healthy, so there is no harm.

Is told by provider they won't prescribe him stimulants.

Research
Onboarding
Purchase
Assessment
Diagnosis
Planning
Treatment
Maintenance

Needs

Knowledge that not everyone gets stimulants through ADHD Online.

Reminder that a real doctor will be reviewing his assessment.

Confirmation of purchase.

Confidence that he has completed the assessment.

Ability to identify diagnosis on report.

Understanding of how to move to treatment phase, so he can obtain medication.

Knowledge that even with a diagnosis a provider might not prescribe stimulants.

Opportunities

Add a FAQ "Is it easy to get medications through ADHD Online?"

Add a "Is this online assessment right for you?" screener.

Patient satisfaction survey which allows you to spot and reach out to angry customers immediately.

Information Needs

Profiles of some of our real physicians.

Articles on the credentials people must have to diagnose and treat ADHD.

Hints such as "when we send your assessment for review by a licensed provider..."

How to request a refund.

Research

Pain Point

Need

Knowledge that not everyone gets stimulants through ADHD Online.

Opportunitiy

Add a FAQ "Is it easy to get medications through ADHD Online?"

Information Need

Profiles of some of our real physicians.

Articles on the credentials people must have to diagnose and treat ADHD.

Onboarding

Pain Point

Need

Reminder that a real doctor will be reviewing his assessment.

Opportunitiy

Add a "Is this online assessment right for you?" screener.

Information Need

Hints such as "when we send your assessment for review by a licensed provider..."

Purchase

Pain Point

Need

Confirmation of purchase.

Opportunitiy

Information Need

Assessment

Pain Point

Need

Confidence that he has completed the assessment.

Opportunitiy

Information Need

Diagnosis

Pain Point

Need

Ability to identify diagnosis on report.

Opportunitiy

Information Need

Planning

Pain Point

Need

Understanding of how to move to treatment phase, so he can obtain medication.

Opportunitiy

Information Need

Treatment

Pain Point

Is told by provider they won't prescribe him stimulants.

Need

Knowledge that even with a diagnosis a provider might not prescribe stimulants.

Opportunitiy

Patient satisfaction survey which allows you to spot and reach out to angry customers immediately.

Information Need

How to request a refund.

Maintenance

Pain Point

Need

Opportunitiy

Information Need