View Persona
Trey Joseph

Lives in a State where ADHD has limited services

I have goals but feel held back being so disorganized and distracted.  It is hard for me to ask for help, but know that my brother is doing better being on ADHD medication.  So maybe it's time for me to figure it out.

Gets overwhelmed by the moving images and testimonials on ADHD Online website.

Thinks consenting to telehealth and med agreement means he can get these through ADHD Online.

Still thinks he can "Explore treatment options".

Isn't sure which fields are *required*.

Doesn't know that an "Impression" is a diagnosis on the portal.

Figures out he can't get treatment through ADHD Online.

Research
Onboarding
Purchase
Assessment
Diagnosis
Planning
Treatment
Maintenance

Needs

Understanding that the "Treatment Management Within 7 Days" isn't available in Lou7isiana.

To consent to what ADHD Online can do for him.

Knowledge that he is only purchasing the assessment.

Understanding of why there are so many questions.

Clear definition of his diagnosis, using common acronym "ADHD" and explaining his type.

Confidence about what part of the report is for him and what part is for a provider.

Instruction on how to find a local provider.

Opportunities

A simple "is this right for you" flow as opposed to "get started"

Provide onboarding based on state - different how it works video, different FAQs, limited consent.

Remove sentence "Explore treatment options"

Tool tips on "why do we ask this"

Asterisks next to required fields.

A digital report with helpful links about the diagnosis and next steps.

Invite him to opt in for wait list.

Add links to Psychology Today's provider finder tool.

Recommend Newsletter.

Information Needs

Information that there is no stigma in being diagnosed as an adult.

Knowledge that the assessment is comprehensive but also EASY to fill out.

ADHD Online's plan to grow more across the US

A quick list of all payment types accepted.

Articles on how ADHD diagnosis spans multiple domains.

A digital glossary of terms

Information on the type of local provider to look for - finding a psychiatrist vs a therapist.

Research

Pain Point

Gets overwhelmed by the moving images and testimonials on ADHD Online website.

Need

Understanding that the "Treatment Management Within 7 Days" isn't available in Lou7isiana.

Opportunitiy

A simple "is this right for you" flow as opposed to "get started"

Information Need

Information that there is no stigma in being diagnosed as an adult.

Knowledge that the assessment is comprehensive but also EASY to fill out.

Onboarding

Pain Point

Thinks consenting to telehealth and med agreement means he can get these through ADHD Online.

Need

To consent to what ADHD Online can do for him.

Opportunitiy

Provide onboarding based on state - different how it works video, different FAQs, limited consent.

Information Need

ADHD Online's plan to grow more across the US

Purchase

Pain Point

Still thinks he can "Explore treatment options".

Need

Knowledge that he is only purchasing the assessment.

Opportunitiy

Remove sentence "Explore treatment options"

Information Need

A quick list of all payment types accepted.

Assessment

Pain Point

Isn't sure which fields are *required*.

Need

Understanding of why there are so many questions.

Opportunitiy

Tool tips on "why do we ask this"

Asterisks next to required fields.

Information Need

Articles on how ADHD diagnosis spans multiple domains.

Diagnosis

Pain Point

Doesn't know that an "Impression" is a diagnosis on the portal.

Need

Clear definition of his diagnosis, using common acronym "ADHD" and explaining his type.

Opportunitiy

A digital report with helpful links about the diagnosis and next steps.

Information Need

A digital glossary of terms

Planning

Pain Point

Figures out he can't get treatment through ADHD Online.

Need

Confidence about what part of the report is for him and what part is for a provider.

Instruction on how to find a local provider.

Opportunitiy

Invite him to opt in for wait list.

Add links to Psychology Today's provider finder tool.

Recommend Newsletter.

Information Need

Information on the type of local provider to look for - finding a psychiatrist vs a therapist.

Treatment

Pain Point

Need

Opportunitiy

Information Need

Maintenance

Pain Point

Need

Opportunitiy

Information Need