View Persona
Ram Patel

Medical Newbie

People say I'm bright but that doesn't line up with my GPA.  I just get overwhelmed so easily.  I have a million ideas and interests though.  Want to see my newest drawing?

Thinks website hero looks like a prescription commercial.

Gets overwhelmed by the visual stimulation on the "how it works" video.

Worries when he doesn't get a receipt.

Decides to lie about his drug use.

Thinks he automatically has a treating Psychologist.

Isn't sure what to do next.

Misses initial appointment.

Forgets to call to refill meds.

Research
Onboarding
Purchase
Assessment
Diagnosis
Planning
Treatment
Maintenance

Needs

Confidence that he isn't being duped.

Simple explanations of how the process will work.

Reassurance that he paid a legitimate company $149.

Feelings of confidence and safety as he answers the assessment.

Clarity around the difference between a diagnostic and treating provider.

Confidence on next steps.

Convenient ways to remember to attend treatment.

Understanding that he must call for refills every month.

Opportunities

Better highlight your affiliations and partnerships.

Showcase your real provider profiles.

Replace B-roll with simple animations to illustrate points in the video.

An email confirmation of payment with instructions on how to get official receipt AND a link to insurance reimbursement tips.

Move the questions about current provider's fax number, only asking when it is needed.

Add tool tips titled "who will see this", reassuring that answers won't be shared without his permission.

Add links to the digital report to assist with medical terminology and next steps.

Highlight he is on the "Make a plan" step in the portal, with links to articles.

Provide a printable "what to ask your doctor" cheat sheet.

Enable "add to my calendar" on Appointment Details screen.

Send text reminder with ability to confirm or reschedule.

Send text reminders with a link to call the MA line directly.

Create a "your next step" item in the portal, with a "click to call for refill" button .

Information Needs

Articles on the credentials people must have to diagnose and treat ADHD.

Simple diagram of the process.

Visual about your payment system's security.

Information about patient rights.

Glossary of terms.

Articles on how to talk to your doctor, counselor, school about ADHD.

Articles on how to decide between Medical Management and Teletherapy.

Links to helpful digital tools for people with ADHD.

Articles on the importance of staying on your medication.

Research

Pain Point

Thinks website hero looks like a prescription commercial.

Need

Confidence that he isn't being duped.

Opportunitiy

Better highlight your affiliations and partnerships.

Showcase your real provider profiles.

Information Need

Articles on the credentials people must have to diagnose and treat ADHD.

Onboarding

Pain Point

Gets overwhelmed by the visual stimulation on the "how it works" video.

Need

Simple explanations of how the process will work.

Opportunitiy

Replace B-roll with simple animations to illustrate points in the video.

Information Need

Simple diagram of the process.

Purchase

Pain Point

Worries when he doesn't get a receipt.

Need

Reassurance that he paid a legitimate company $149.

Opportunitiy

An email confirmation of payment with instructions on how to get official receipt AND a link to insurance reimbursement tips.

Information Need

Visual about your payment system's security.

Assessment

Pain Point

Decides to lie about his drug use.

Need

Feelings of confidence and safety as he answers the assessment.

Opportunitiy

Move the questions about current provider's fax number, only asking when it is needed.

Add tool tips titled "who will see this", reassuring that answers won't be shared without his permission.

Information Need

Information about patient rights.

Diagnosis

Pain Point

Thinks he automatically has a treating Psychologist.

Need

Clarity around the difference between a diagnostic and treating provider.

Opportunitiy

Add links to the digital report to assist with medical terminology and next steps.

Information Need

Glossary of terms.

Planning

Pain Point

Isn't sure what to do next.

Need

Confidence on next steps.

Opportunitiy

Highlight he is on the "Make a plan" step in the portal, with links to articles.

Provide a printable "what to ask your doctor" cheat sheet.

Information Need

Articles on how to talk to your doctor, counselor, school about ADHD.

Articles on how to decide between Medical Management and Teletherapy.

Treatment

Pain Point

Misses initial appointment.

Need

Convenient ways to remember to attend treatment.

Opportunitiy

Enable "add to my calendar" on Appointment Details screen.

Send text reminder with ability to confirm or reschedule.

Information Need

Links to helpful digital tools for people with ADHD.

Maintenance

Pain Point

Forgets to call to refill meds.

Need

Understanding that he must call for refills every month.

Opportunitiy

Send text reminders with a link to call the MA line directly.

Create a "your next step" item in the portal, with a "click to call for refill" button .

Information Need

Articles on the importance of staying on your medication.