View Persona
Gianna Santiago

Exclusion - Probably depression or anxiety

My friends at work have told me a thousand times that I must have ADHD.  Maybe they're right!

Thinks assessment and treatment are a package.

Is concerned she is consenting to treatment - isn't she just doing the assessment?

Wonders if her provider will accept the results.

Takes a LONG time adding medical info about her diseases, surgeries, and meds.

Is offended to be told to consider counseling.

Research
Onboarding
Purchase
Assessment
Diagnosis
Planning
Treatment
Maintenance

Needs

Knowledge that she doesn't have to do the treatment step with ADHD Online.

Awareness that consenting doesn't mean purchasing.

Confidence that the report will be worth the expense.

Certainty around how much medical information is critical to share.

Proof that her answers were fully considered.

Opportunities

A table showing the full suite of products and costs laid out in one place.

"How it works" video which is broken into clear sections.

An "other" option for patient goals, with open text capability..

A brochure Gianna can send to her provider showing ADHD Online provider methods and credentials.

Tool tips on how much information is expected.

Ability to upload data from other EMRs.

Rich explanations and conditional recommendations if depression was disclosed by patient.

Add a "Is this online assessment right for you?" screener in onboarding phase which educates on co-morbidity impact in assessment.

Information Needs

Articles or videos talking about "how I used the results with my own doctor"

More mention of the difference between diagnosis and treatment.

FAQ on talking to your provider about this assessment.

Information about who will see these answers and your rights to share or not share assessment results.

Articles on how depression and ADHD are alike and how they are different.

Research

Pain Point

Thinks assessment and treatment are a package.

Need

Knowledge that she doesn't have to do the treatment step with ADHD Online.

Opportunitiy

A table showing the full suite of products and costs laid out in one place.

Information Need

Articles or videos talking about "how I used the results with my own doctor"

Onboarding

Pain Point

Is concerned she is consenting to treatment - isn't she just doing the assessment?

Need

Awareness that consenting doesn't mean purchasing.

Opportunitiy

"How it works" video which is broken into clear sections.

An "other" option for patient goals, with open text capability..

Information Need

More mention of the difference between diagnosis and treatment.

Purchase

Pain Point

Wonders if her provider will accept the results.

Need

Confidence that the report will be worth the expense.

Opportunitiy

A brochure Gianna can send to her provider showing ADHD Online provider methods and credentials.

Information Need

FAQ on talking to your provider about this assessment.

Assessment

Pain Point

Takes a LONG time adding medical info about her diseases, surgeries, and meds.

Need

Certainty around how much medical information is critical to share.

Opportunitiy

Tool tips on how much information is expected.

Ability to upload data from other EMRs.

Information Need

Information about who will see these answers and your rights to share or not share assessment results.

Diagnosis

Pain Point

Is offended to be told to consider counseling.

Need

Proof that her answers were fully considered.

Opportunitiy

Rich explanations and conditional recommendations if depression was disclosed by patient.

Add a "Is this online assessment right for you?" screener in onboarding phase which educates on co-morbidity impact in assessment.

Information Need

Articles on how depression and ADHD are alike and how they are different.

Planning

Pain Point

Need

Opportunitiy

Information Need

Treatment

Pain Point

Need

Opportunitiy

Information Need

Maintenance

Pain Point

Need

Opportunitiy

Information Need