Journey Map
Michelle Cook

Demographics

47
Year Old
Non-Binary

About Me

I've never enjoyed working out but desperately need to lose some weight.

Key Attribute

Exercise Novice

My Situation

I've never enjoyed working out but desperately need to lose some weight.

PROFESSION

About My Job

Where I Live

Detroit Area

Key Competition

Planet Fitness, Powerhouse Gym, & FitBody Bootcamp

Typical service(s)

None Yet

I come to FitTown to

Learn more about possibly joining.

Lives In

ADHD Online OFFERS ME

Assessment
No-Assessment
Medical Management
No-Medical Management
Teletherapy
No-Teletherapy

Fitness Barriers

Body Image Lack Of TrainingMotivation

It is hard for me to stay fit because

The machines are confusing and classes involve working out in front of people - yuck!

Membership type

NOT A MEMBER - buys day pass

My membership thoughts

I don't want to get tricked into a monthly membership contract I can't get out of.

Top 3 Tech Habits

  • Google
  • Blogs
  • Apps

I keep track of FitTown using:

The coupons they send for reduced price day passes and upcoming newbie classes.

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