Resumé - Professional Designer, Developer and Photographer

JASON G. PELC

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Fifteen years of experience in Web Design, Front-End Development, U/X Design, Photography, Print, and Digital Marketing
Long term experience in corporate environments such as Amway Global, Meijer eCommerce, Roman Catholic Archdiocese of Detroit, International Catholic Stewardship Council, and City of Detroit
Multiple roles experience in team management and efficiency specialization
Extensive experience in multi-channel digital marketing and media production
2007 Catholic Press Award - Best Chart or Information Graphic – The Michigan Catholic

Experience

AMWAY GLOBAL
Digital Marketing Specialist (Contract)

Ada, MI
03/12 – Present

Build and maintain a global web communication site to improve efficiency in delivering content and assets to global affiliates for the process of project deployment and language translation
Draft web templates to prototype trending functionality in parallax and cross-device responsive web development using Javascript, HTML5, and CSS3.

Build annotated wireframes, design compositions, and develop U/X prototypes using Axure RP and HTML5/JavaScript
Project manage workflow between content and development processes of global web experiences
Write and maintain web style guides and corporate governance documents
Provide design and development analysis for new and re-staged digital marketing initiatives to correspond with corporate strategies and best practices
Develop HTML5 prototypes to present functionality of new web assets to brand committees
Assign asset ID’s to web content and design elements for page-building procedures through Endeca and Sharepoint
Build page layouts in correspondence to sitemaps and wireframes using Endeca and Sharepoint
Moderate Q/A user interface testing sessions to track development bugs and initiate change requests
Host telecommunication conference sessions and webinars presenting digital marketing initiatives to global affiliates in Japan, Korea, Malaysia and North America
Present visitor behavior and performance metrics to digital marketing leadership using Omniture and Google Analytics
Collaborate on variable key performance indicators for mobile and web initiatives
Participate in brainstorming seminars designed to enhance global marketing and usability strategies

MEIJER, ECOMMERCE
Web Designer/Developer

Grand Rapids, MI
05/11 – 03/12

Daily eCommerce digital marketing design and developmental maintenance of more than eight departmental site sections including more than fifty category pages and numerous brand landing pages
Build web experiences around current U/X trends driven by Omniture metrics using Axure prototypes
Collaborate on Q/A testing panels for U/X enhanced development
Build design compositions fulfilling U/I requirements for brand focused landing pages using Illustrator and Photoshop
Stage and capture product imagery using digital photography and post-production editing in Photoshop and LightRoom
Ensure site development functionality on all target browsers and devices according to W3C standards
Responsible for defining end user requirements for page display and usability using U/I research methods
Develop content workflow system using JavaScript enhanced PDFs in LiveCycle
Create intuitive design standards and guides for eCommerce web channel marketing

DIOCESAN PUBLICATIONS
Graphic Designer/Production Specialist

Byron Center, MI
01/10 – 05/11

Design seasonal and liturgical cover designs for weekly publications
Build in-house marketing designs to draw in new clientele
Remote support and training for clients on multiple layout software platforms
Travel to clientele establishments to perform onsite photography
Build conceptual layouts and compositions enhancing the brands of multiple clientele publications in Illustrator and InDesign

ROMAN CATHOLIC ARCHDIOCESE OF DETROIT
Graphic Designer/Webmaster/Art Director

Detroit, MI
10/05 – 11/09

Responsible for all digital media published to organization website and print marketing
Lead designer and U/I analyst for transitioning current organization website to new CMS platform
Production artist for all major events; responsible for designing brochures, booklets, posters, flyers, press packets, and other variable marketing materials using Illustrator, Photoshop and InDesign
Instruct workshops and seminars on digital media and print production techniques to publishing staff members of multiple liturgical and educational archdiocesan institutions
Develop workflow systems for completing design requests using project management software and strategic policy development
Manage interns on digital web design and development projects
Manage and track all associated media usage and digital archive to the office of the Archbishop and Cardinal of Detroit as well as Archdiocese of Detroit administration offices.

Troy, MI
06/99 - 02/02

Responsible for daily design, maintenance and content updates of company website
Build U/X prototypes for multiple page applications and online tools for customer education purposes
Build catalogs, pricing manuals and marketing materials focusing on new clientele
Develop quoting programs in C# platforms for auto-conversion of competitor part numbers
Spot check engineering documents for accuracy and consistency prior to product manufacturing
Maintain and organize Quality Control System for ISO & QS9000

Freelance Experience

INTERNATIONAL CATHOLIC STEWARDSHIP COUNCIL
Web Administrator/Developer

Washington, D.C.
10/07 – 12/10

Rebuild and maintain organizational website, writing script and U/I framework to current web standards using ColdFusion, HTML5, CSS3 and JavaScript with FTP and CMS deployment

JAY PELC DESIGNS
CEO/Independent Contractor

Detroit / Grand Rapids, MI
10/98 – Present

Coordinate and manage groups of contract Designers, Photographers, Printers, Developers, Videographers, Content Specialists, Public Relation Officers and Event Coordinators while maintaining clientele relationships and brand development
Perform as project lead in each aspect of service covering, U/I, Web Development, Design, Photography, Marketing, and Print
Experience with clientele involving the City of Detroit/Sargent Police Offices, Restauranteurs, Charitable/Non-Profit Organizations, Artistic Talent and Political Public Image Management, Inner City Arts Festivals, Automotive, and a variety of local independent businesses.

Education

WAYNE STATE UNIVERSITY – Detroit, MI

2002 –Present

Pursuing Bachelor’s Degree in Digital Media and Advertising with emphasis in public relations and multi-media production. Anticipating target degree completion in 2015

MACOMB COMMUNITY COLLEGE – Warren, MI

1999 – 2002

Completed required Media Communications credits towards four-year conjunction program with Wayne State University
Assisted in academic teaching in multiple design and technology courses including advertising design and computer information systems