Jay Pelc UX ™

JASON G. PELC

phone :
email :
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616.419.8187
design@jaypelc.com
www.jaypelc.com
www.linkedin.com/in/jasongpelc
Detroit & Grand Rapids, Michigan
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QUALIFICATIONS OVERVIEW

  • Fifteen years of experience in Web Design, Front-End Development, U/X Design, Photography, Print, and Digital Marketing
  • Long term experience in corporate environments such as Amway Global, Meijer eCommerce, Roman Catholic Archdiocese of Detroit, International Catholic Stewardship Council, and City of Detroit
  • Multiple roles experience in team management and efficiency specialization
  • Extensive experience in multi-channel digital marketing and media production
  • 2007 Catholic Press Award - Best Chart or Information Graphic – The Michigan Catholic
Experience
AMWAY GLOBAL
Digital Marketing Specialist (Contract)
Ada, MI
03/12 – Present
  • Build and maintain a global web communication site to improve efficiency in delivering content and assets to global affiliates for the process of project deployment and language translation
  • Draft web templates to prototype trending functionality in parallax and cross-device responsive web development using Javascript, HTML5, and CSS3.
  • Build annotated wireframes, design compositions, and develop U/X prototypes using Axure RP and HTML5/JavaScript
  • Project manage workflow between content and development processes of global web experiences
  • Write and maintain web style guides and corporate governance documents
  • Provide design and development analysis for new and re-staged digital marketing initiatives to correspond with corporate strategies and best practices
  • Develop HTML5 prototypes to present functionality of new web assets to brand committees
  • Assign asset ID’s to web content and design elements for page-building procedures through Endeca and Sharepoint
  • Build page layouts in correspondence to sitemaps and wireframes using Endeca and Sharepoint
  • Moderate Q/A user interface testing sessions to track development bugs and initiate change requests
  • Host telecommunication conference sessions and webinars presenting digital marketing initiatives to global affiliates in Japan, Korea, Malaysia and North America
  • Present visitor behavior and performance metrics to digital marketing leadership using Omniture and Google Analytics
  • Collaborate on variable key performance indicators for mobile and web initiatives
  • Participate in brainstorming seminars designed to enhance global marketing and usability strategies


MEIJER, ECOMMERCE
Web Designer/Developer
Grand Rapids, MI
05/11 – 03/12
  • Daily eCommerce digital marketing design and developmental maintenance of more than eight departmental site sections including more than fifty category pages and numerous brand landing pages
  • Build web experiences around current U/X trends driven by Omniture metrics using Axure prototypes
  • Collaborate on Q/A testing panels for U/X enhanced development
  • Build design compositions fulfilling U/I requirements for brand focused landing pages using Illustrator and Photoshop
  • Stage and capture product imagery using digital photography and post-production editing in Photoshop and LightRoom
  • Ensure site development functionality on all target browsers and devices according to W3C standards
  • Responsible for defining end user requirements for page display and usability using U/I research methods
  • Develop content workflow system using JavaScript enhanced PDFs in LiveCycle
  • Create intuitive design standards and guides for eCommerce web channel marketing


DIOCESAN PUBLICATIONS
Graphic Designer/Production Specialist
Byron Center, MI
01/10 – 05/11
  • Design seasonal and liturgical cover designs for weekly publications
  • Build in-house marketing designs to draw in new clientele
  • Remote support and training for clients on multiple layout software platforms
  • Travel to clientele establishments to perform onsite photography
  • Build conceptual layouts and compositions enhancing the brands of multiple clientele publications in Illustrator and InDesign


ROMAN CATHOLIC ARCHDIOCESE OF DETROIT
Graphic Designer/Webmaster/Art Director
Detroit, MI
10/05 – 11/09
  • Responsible for all digital media published to organization website and print marketing
  • Lead designer and U/I analyst for transitioning current organization website to new CMS platform
  • Production artist for all major events; responsible for designing brochures, booklets, posters, flyers, press packets, and other variable marketing materials using Illustrator, Photoshop and InDesign
  • Instruct workshops and seminars on digital media and print production techniques to publishing staff members of multiple liturgical and educational archdiocesan institutions
  • Develop workflow systems for completing design requests using project management software and strategic policy development
  • Manage interns on digital web design and development projects
  • Manage and track all associated media usage and digital archive to the office of the Archbishop and Cardinal of Detroit as well as Archdiocese of Detroit administration offices.


AIP INC
Web Administrator / Digital Marketer / Graphic Designer

Troy, MI
06/99 - 02/02
  • Responsible for daily design, maintenance and content updates of company website
  • Build U/X prototypes for multiple page applications and online tools for customer education purposes
  • Build catalogs, pricing manuals and marketing materials focusing on new clientele
  • Develop quoting programs in C# platforms for auto-conversion of competitor part numbers
  • Spot check engineering documents for accuracy and consistency prior to product manufacturing
  • Maintain and organize Quality Control System for ISO & QS9000
Freelance Experience
INTERNATIONAL CATHOLIC STEWARDSHIP COUNCIL
Web Administrator/Developer
Washington, D.C.
10/07 – 12/10
  • Rebuild and maintain organizational website, writing script and U/I framework to current web standards using ColdFusion, HTML5, CSS3 and JavaScript with FTP and CMS deployment


JAY PELC DESIGNS
CEO/Independent Contractor
Detroit / Grand Rapids, MI
10/98 – Present
  • Coordinate and manage groups of contract Designers, Photographers, Printers, Developers, Videographers, Content Specialists, Public Relation Officers and Event Coordinators while maintaining clientele relationships and brand development
  • Perform as project lead in each aspect of service covering, U/I, Web Development, Design, Photography, Marketing, and Print
  • Experience with clientele involving the City of Detroit/Sargent Police Offices, Restauranteurs, Charitable/Non-Profit Organizations, Artistic Talent and Political Public Image Management, Inner City Arts Festivals, Automotive, and a variety of local independent businesses.
Education
WAYNE STATE UNIVERSITY – Detroit, MI
2002 –Present
  • Pursuing Bachelor’s Degree in Digital Media and Advertising with emphasis in public relations and multi-media production. Anticipating target degree completion in 2015


  MACOMB COMMUNITY COLLEGE – Warren, MI
1999 – 2002
  • Completed required Media Communications credits towards four-year conjunction program with Wayne State University
  • Assisted in academic teaching in multiple design and technology courses including advertising design and computer information systems

Jay Pelc Designs is an independent experience architecture and design firm specializing in digital human interface design and software platforms.. 
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