JASON G. PELC
phone :
email : website : LinkedIn : Seeking in : |
616.419.8187
design@jaypelc.com www.jaypelc.com www.linkedin.com/in/jasongpelc Detroit & Grand Rapids, Michigan |
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QUALIFICATIONS OVERVIEW
- Fifteen years of experience in Web Design, Front-End Development, U/X Design, Photography, Print, and Digital Marketing
- Long term experience in corporate environments such as Amway Global, Meijer eCommerce, Roman Catholic Archdiocese of Detroit, International Catholic Stewardship Council, and City of Detroit
- Multiple roles experience in team management and efficiency specialization
- Extensive experience in multi-channel digital marketing and media production
- 2007 Catholic Press Award - Best Chart or Information Graphic – The Michigan Catholic
Experience
AMWAY GLOBAL
Digital Marketing Specialist (Contract) |
Ada, MI
03/12 – Present |
- Build and maintain a global web communication site to improve efficiency in delivering content and assets to global affiliates for the process of project deployment and language translation
- Draft web templates to prototype trending functionality in parallax and cross-device responsive web development using Javascript, HTML5, and CSS3.
- Build annotated wireframes, design compositions, and develop U/X prototypes using Axure RP and HTML5/JavaScript
- Project manage workflow between content and development processes of global web experiences
- Write and maintain web style guides and corporate governance documents
- Provide design and development analysis for new and re-staged digital marketing initiatives to correspond with corporate strategies and best practices
- Develop HTML5 prototypes to present functionality of new web assets to brand committees
- Assign asset ID’s to web content and design elements for page-building procedures through Endeca and Sharepoint
- Build page layouts in correspondence to sitemaps and wireframes using Endeca and Sharepoint
- Moderate Q/A user interface testing sessions to track development bugs and initiate change requests
- Host telecommunication conference sessions and webinars presenting digital marketing initiatives to global affiliates in Japan, Korea, Malaysia and North America
- Present visitor behavior and performance metrics to digital marketing leadership using Omniture and Google Analytics
- Collaborate on variable key performance indicators for mobile and web initiatives
- Participate in brainstorming seminars designed to enhance global marketing and usability strategies
MEIJER, ECOMMERCE
Web Designer/Developer |
Grand Rapids, MI
05/11 – 03/12 |
- Daily eCommerce digital marketing design and developmental maintenance of more than eight departmental site sections including more than fifty category pages and numerous brand landing pages
- Build web experiences around current U/X trends driven by Omniture metrics using Axure prototypes
- Collaborate on Q/A testing panels for U/X enhanced development
- Build design compositions fulfilling U/I requirements for brand focused landing pages using Illustrator and Photoshop
- Stage and capture product imagery using digital photography and post-production editing in Photoshop and LightRoom
- Ensure site development functionality on all target browsers and devices according to W3C standards
- Responsible for defining end user requirements for page display and usability using U/I research methods
- Develop content workflow system using JavaScript enhanced PDFs in LiveCycle
- Create intuitive design standards and guides for eCommerce web channel marketing
DIOCESAN PUBLICATIONS
Graphic Designer/Production Specialist |
Byron Center, MI
01/10 – 05/11 |
- Design seasonal and liturgical cover designs for weekly publications
- Build in-house marketing designs to draw in new clientele
- Remote support and training for clients on multiple layout software platforms
- Travel to clientele establishments to perform onsite photography
- Build conceptual layouts and compositions enhancing the brands of multiple clientele publications in Illustrator and InDesign
ROMAN CATHOLIC ARCHDIOCESE OF DETROIT
Graphic Designer/Webmaster/Art Director |
Detroit, MI
10/05 – 11/09 |
- Responsible for all digital media published to organization website and print marketing
- Lead designer and U/I analyst for transitioning current organization website to new CMS platform
- Production artist for all major events; responsible for designing brochures, booklets, posters, flyers, press packets, and other variable marketing materials using Illustrator, Photoshop and InDesign
- Instruct workshops and seminars on digital media and print production techniques to publishing staff members of multiple liturgical and educational archdiocesan institutions
- Develop workflow systems for completing design requests using project management software and strategic policy development
- Manage interns on digital web design and development projects
- Manage and track all associated media usage and digital archive to the office of the Archbishop and Cardinal of Detroit as well as Archdiocese of Detroit administration offices.
AIP INC
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Troy, MI
06/99 - 02/02 |
- Responsible for daily design, maintenance and content updates of company website
- Build U/X prototypes for multiple page applications and online tools for customer education purposes
- Build catalogs, pricing manuals and marketing materials focusing on new clientele
- Develop quoting programs in C# platforms for auto-conversion of competitor part numbers
- Spot check engineering documents for accuracy and consistency prior to product manufacturing
- Maintain and organize Quality Control System for ISO & QS9000
Freelance Experience
INTERNATIONAL CATHOLIC STEWARDSHIP COUNCIL
Web Administrator/Developer |
Washington, D.C.
10/07 – 12/10 |
- Rebuild and maintain organizational website, writing script and U/I framework to current web standards using ColdFusion, HTML5, CSS3 and JavaScript with FTP and CMS deployment
JAY PELC DESIGNS
CEO/Independent Contractor |
Detroit / Grand Rapids, MI
10/98 – Present |
- Coordinate and manage groups of contract Designers, Photographers, Printers, Developers, Videographers, Content Specialists, Public Relation Officers and Event Coordinators while maintaining clientele relationships and brand development
- Perform as project lead in each aspect of service covering, U/I, Web Development, Design, Photography, Marketing, and Print
- Experience with clientele involving the City of Detroit/Sargent Police Offices, Restauranteurs, Charitable/Non-Profit Organizations, Artistic Talent and Political Public Image Management, Inner City Arts Festivals, Automotive, and a variety of local independent businesses.
Education
WAYNE STATE UNIVERSITY – Detroit, MI
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2002 –Present
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- Pursuing Bachelor’s Degree in Digital Media and Advertising with emphasis in public relations and multi-media production. Anticipating target degree completion in 2015
MACOMB COMMUNITY COLLEGE – Warren, MI
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1999 – 2002
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- Completed required Media Communications credits towards four-year conjunction program with Wayne State University
- Assisted in academic teaching in multiple design and technology courses including advertising design and computer information systems